The People of Cupertino, CA
Foreign-born individuals who just moved to U.S.
A significant proportion of people who have moved to the U.S. from Puerto Rico, the U.S. Island Areas, or a foreign country. Wide age range. Some have a high school or college education, and they work in a variety of occupations.
Urban Power Families
High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
High-income immigrants living in suburban areas.
Ranging in age from mid-30s to early 60s, these highly educated immigrants earn high salaries. A high proportion are homeowners.
High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.
Suburban super-rich couples with children.
Middle-aged married couples with a luxurious lifestyle in the suburbs. More than 15% have a family income of $200,000 or more. The majority have a college or graduate school degree, and most own their homes.